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By Maja Ivancic
Maja Ivancic

Beauty and Skincare enthusiast and the Lead Editor of BeautyBets, Maja's main passion in life is to serve equally beauty-obsessed women with the content they want 24/7.

Last Updated: August 27, 2021
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Good natural deodorants can be tricky to find. After all, creating a deodorant that helps keep sweat at bay without using aluminum – which is the ingredient in regular antiperspirants that’s suspected (but not confirmed) to increase the risks for breast cancer and Alzheimer’s– is not easy. And so, while there are many natural deodorants available on the market, many don’t actually do their job at all; not to mention most are overpriced. But one brand has somehow managed to stand out from the crowd.

Using 100% natural and cruelty-free ingredients, such as baking soda, probiotics and coconut oil, Native offers personal care products that are actually good for the body. Aside from their signature product – natural deodorant – the brand also sells body washes, soap bars, toothpaste and sunscreen, both for women and men. Best of all? Their products seem to be not only truly effective but also long-lasting and suitable for sensitive skin.

In this Native deodorant review, we take a close look at the brand and their philosophy behind using only “clean” ingredients, as well as the best Native products, customer reviews and more to help you decide if the brand’s natural-only approach to body care is right for you.

Native

About Native

Founded in 2015 by Moiz Ali, a former lawyer who wanted to create a natural deodorant that he can actually feel good about using, Native is all about pure, clean and sustainable ingredients. The brand’s mission is to empower people to use cleaner personal care products, which is why they focus on developing not only green deodorants both for men and women, but also body washes, soaps, toothpaste and sunscreen (hair care products are coming soon as well); basically, personal care products most people use on a daily basis.

Currently, Native is supported by over 15,000 positive reviews, which says a lot about the effectiveness of their products (more on that later!). Equally important though, their formulas are 100% safe and cruelty-free: you’ll find no aluminum, parabens or sulfates in their products, making them ideal for folks with sensitive skin as well as people who prefer a natural approach to body care. Another great thing about Native products is that they’re quite reasonably priced. Sure, their deodorants are more expensive than your standard drugstore deo sticks (still cheaper than many fancy natural brands though), but a combination of clean ingredients and effective and non-sticky formulas justifies the price as far as we’re concerned. Additionally, they’re available in dozens of fragrance options (Coconut & Vanilla, Eucalyptus & Mint, Lavender & Rose, Unscented, and more.) so you’re pretty much guaranteed to find a scent that works with your body chemistry.

About Native

In a market saturated with over-packaged, over-scented and over-complicated deodorants and other body care products, Native sticks out in a positive way. Made with natural, straightforward ingredients that don’t have overpowering scents and sustainably packaged, Native’s all-natural products are clean and minimal on purpose.

Pros
  • Clean and natural ingredients, suitable for sensitive skin
  • A range of all-natural personal care products for both women and men
  • Made from clean, natural and cruelty-free ingredients
  • Products are free from aluminum, parabens and sulfates
  • Available in dozens of fragrance options
  • Deodorants are effective throughout the entire day
  • Minimal and sustainable packaging
  • Free shipping on all orders to the U.S. and on international orders over $30
Cons
  • Pricier than standard deodorants and body care products
  • Getting used to aluminum-free deodorants may take a couple of weeks

Women’s DEODORANT

Native’s most popular personal care product is, without a doubt, a deodorant. Formulated with a wide range of all-natural ingredients, such as baking soda, probiotics, coconut oil and shea butter, these deodorants are not only clean and refreshing, they’re also ideal even for the most sensitive armpits out there. All formulas are also vegan and cruelty-free, so great for our animal friends as well.

Sounds great indeed, but does Native deodorant work? And when we say work, we mean actually work – even when you have to spend most of your day outside in sweltering heat? Let’s find out by taking a close look at some of their popular formulas.

Cucumber & Mint

If you’re into crisp and refreshing fragrances, you’ll love Native’s Cucumber & Mint deodorant stick. Made with green ingredients and zero harsh chemicals that might irritate sensitive skin, this stick is perfect for folks looking for a clean and crisp deodorant that is actually good for their body.

All Native’s deodorants have a similar ingredient base – only scents are different. This particular formula features caprylic/capric triglyceride, which is an oil made from coconut and allows the stick to go on smooth. To neutralize odor-causing bacteria, magnesium hydroxide and baking soda are added, while probiotics help feed the good bacteria. Shea butter and coconut oil are also part of the base, both of which are antioxidant-rich moisturizers that are great for the skin. Of course, cucumber fruit extract and spearmint extract are also present for that crisp, refreshing scent. To extend the fragrance as much as possible, the team behind Native has also added cyclodextrin, which is a sugar-based ingredient from starch.

Overall, a nice refreshing deodorant with a mild, crisp scent that can help you cool down in summer. It’s subtle and clean, so it layers well with other refreshing fragrances including perfumes. While pricier than your average drugstore deo sticks, at $12 Native’s Cucumber & Mint deodorant is still cheaper than fancier natural deodorants.

Cucumber & Mint

Plastic Free DEODORANT Coconut & Vanilla

A combination of the light sweetness of vanilla and tropical deliciousness of coconut, Coconut & Vanilla deodorant is one of Native’s best-selling products. Formulated with natural, pure ingredients and free from aluminum, parabens and other harsh chemicals, this deo stick will keep your armpits fresh and healthy. Best of all, the stick comes in plastic-free packaging, making it environmentally friendly. As a bonus, Native donates 1% of Plastic-Free sales to fighting plastic pollution.

So, what’s it made of? A blend of shea butter and caprylic/capric triglyceride make the formula soothing and moisturizing for your skin, while the star ingredient coconut oil adds plenty of natural fragrance and fatty acids to the mix. Magnesium hydroxide and baking soda help neutralize odors, while probiotics help feed the healthy bacteria in your skin. Ozokerite, also known as earth wax, is another ingredient present, which along with cyclodextrin, helps keep the formula stable and long-lasting. Vanilla fragrance is also there for that light, sweet scent.

If you like subtly sweet scents, Coconut & Vanilla deodorant stick is guaranteed to become your new best friend. While sweet and tropical, the formula is far from over-bearing (unlike most drugstore coconut vanilla deodorants!), yet it’s highly effective at neutralizing odors. It’s also long-lasting – pretty much guaranteed to last the entire day. But like all Native’s deodorants, it is thick so it might take some getting used to if you’ve been using drugstore only sticks for years. Still, the formula is simple to put on as the skin absorbs it pretty quickly. Like all Native’s deodorants, Coconut & Vanilla is priced at $12.

Plastic Free DEODORANT Coconut & Vanilla

SET

Whether you’re interested in trying out multiple clean personal care products, or you’re looking for an all-natural set gift for someone special in your life, Native’s got you covered. Their sets priced at $30, contain one deodorant, one body wash, two bar soaps and one mini deodorant, making them perfect for travel, as well as experimenting with different fragrances. At the time of writing, the brand offers 7 different sets for both men and women, including Coconut & Vanilla, Lavender & Rose, Cucumber & Mint, Charcoal, Eucalyptus & Mint, Citrus & Herbal Musk and Unscented.

Citrus & Herbal Musk

For our Native review, we picked Citrus & Herbal Musk set as it comes with a classy yet down-to-earth scent that is also very unisex. So what’s included?

Deodorant

This deo stick features spicy and woodsy hints of orange and lemon, making it quite cozy yet dressed up; definitely one of the brand’s most unique fragrances. In fact, we’d go as far as to say that this might be the best Native deodorant scent – if you’re looking for a unisex fragrance, that is.

Like all Native deodorants, this formula too is made from 100% clean ingredients, including coconut oil, and shea butter which help moisturize the skin, baking soda and magnesium hydroxide, a combo that fights odor-causing bacteria, cyclodextrin for that long-lasting effect, and of course, orange and lemon fragrance.

Body Wash

Formulated with simple and clean ingredients, and completely free from sulfates, parabens and phthalates, this Native body wash will leave your skin feeling hydrated, soft and clean. Although sulfate-free, the formula lathers quite nicely thanks to the cleansers derived from coconut oil so it should suit pretty much anyone’s taste, including folks who enjoy that super-sudsy sensation. Like the deodorant, the body wash has woodsy notes of spice, orange and lemon, making it a great option for both women and men. This being said, the scent is quite strong so it may not be to your liking if you prefer body washes with milder scents.

The base of the formula is made from natural cleansers from coconut oil, namely Cocamidopropyl betaine and sodium Cocoyl isethionate, both of which are very gentle, with a very mild coconut scent. Other ingredients include Sodium Lauroyl Sarcosinate, which is a cleansing salt that adds that lovely foaminess to the formula, citric acid, which is found in fruits and provides pH balance, and a handful of other straightforward ingredients.

Bar Soap

Like all their products, Native bar soaps are made from natural, wholesome ingredients that are gentle even on most sensitive skin types out there. The texture of this soap is quite nice as well – residue-free, it leaves the skin feeling not only clean but soft and hydrated as well. The woodsy, down-the-earth scent is quite mild, unlike most drugstore soaps.

The main ingredients are sodium palmate and sodium palm kernelate, both derived from palm oil, serving as cleansers. Other ingredients include hydrating glycerin, moisturizing shea butter, fatty acid-packed coconut oil, and a handful of other simple ingredients such as sodium gluconate, salt, etc.

Citrus & Herbal Musk

SUNSCREEN

Recently, Native have come out with a “green” sunscreen, a formula that is free from oxybenzone, octinoxate, avobenzone, as well as parabens, dyes and sulfates. Made with 20% zinc oxide, a mineral that helps protect your skin against UV radiation, this facial mineral-based sunscreen comes in two scent options: Coconut & Pineapple and Unscented. As for the body sunscreen, it also includes a Rose scent. To help you decide if this might be the sunscreen for you, let’s quickly review their sunscreen packs.

Coconut & Pineapple Pack

The Coconut & Pineapple sunscreen pack consists of two mineral-based sunscreens: a 5oz body and a 1.7oz face sunscreen. Both of these offer broad-spectrum SPF 30 protection and both are mildly scented.

Although formulated with naturally derived zinc oxide, these sunscreens are surprisingly lightweight and with nearly zero whitecast. Now, how is this possible, considering that most mineral-based sunscreens are quite shiny, oily and with obvious whitecast? Well, for one, Native’s sunscreens are water-based (in fact, that’s the first ingredient), and two, they contain 20% skin conditioners, making them not only lightweight and suitable for all skin types but also extremely blendable.

Along with 20% of zinc oxide, Native’s sunscreens also contain coconut alkanes, glycerin, vitamin E, and other skin-beneficial ingredients. To help reduce white cast, the formula also contains Polyhydroxystearic acid, which is a plant-based emulsifier.

Overall, this appears to be a fantastic natural, mineral-based sunscreen with solid SPF protection. The only minus? There are no SPF 50 formulas available, at least at the moment.

Coconut & Pineapple Pack

BAR SOAP

Similar to their body washes, Native’s bar soaps are made from clean, pure ingredients that help both cleanse your skin and hydrate it at the same time. Currently, there are five options available: Coconut & Vanilla, Cucumber & Mint, Lavender & Rose, Charcoal, and Unscented.

Cucumber & Mint

With a mild cool and crispy scent, the Cucumber & Mint bar soap is perfect for hot months when your skin is in need of some refreshment. Best of all, the soap contains only clean and pure ingredients so it should be suitable for practically everyone, including folks with extremely sensitive skin.

Some of the ingredients include natural and gentle cleansers like sodium palmate, sodium palm kernelate and palm acid, and moisturizing and nourishing ingredients like shea butter, glycerin and coconut oil.

BAR SOAP

Native Customers Reviews

While Native seems great in theory – they use only natural and clean ingredients, minimal and sustainable packaging, and even donate to environmental causes – the best way to know how a brand performs in reality is to look at their customer reviews. To give you a well-rounded idea of what people think about this brand, we looked at reviews not only on their official website but also sites such as TrustPilot and MakeupAlley.

In general, customers seem to love Native’s products, especially their natural deodorants. One happy customer writes: “This deodorant smells amazing and works. I don’t have to reapply (which I usually do with natural deodorants). I simply love it abs can’t wait to try different scents.” Another one on TrustPilot says: “I started using Native because the last two “natural” deodorants gave me hives. I am using the “sensitive” one and it is excellent. I’ve been using for 1 1/2 years and couldn’t be happier with the product. I started the bath soap too and love it.”

As for negative Native deodorant reviews, while few and far between, they do exist. For the most part, unsatisfied customers either don’t like certain scents or are not pleased with Native’s cancelation policy. This said, some reviews are claiming that the Native deodorant simply doesn’t last for them. For instance, one buyer on MakeupAlley writes: “I thought it would be a great idea to try a natural deodorant product and Native has had good reviews elsewhere. The packaging and scents are awesome. However, after using it for about a year and a half, it has failed to reduce or inhibit sweat under normal circumstances and I end up washing my blouses daily because of the sweat stains.

Overall though, most customers are more than pleased with Native personal care products, including deodorants. In fact, most buyers claim that this is the absolute best aluminum-free deodorant currently on the market.

Native Customers Reviews

Sign Up for Native

If after reading our Native review your first thought is “where can I find Native deodorant?”, you’re not alone; most of our editorial team has jumped on the natural deodorant bandwagon after research and we have to say we’re all very pleased. Thankfully, ordering Native products is as easy as pie – just visit their official website where you can also subscribe to any product you like at a discounted price.

Where to Buy Native

If for whatever reason you don’t want to shop through Native’s website, you can get their products at Walmart, Target, Walgreens, Sephora, as well as Amazon and Well.ca.

Where to Buy Native

Native Shipping and Return Policy

At the time of writing, Native offers free shipping on all orders to the U.S. as well as expedited shipping for $15. As for international shipping, it is free for orders over $30 and subscription refills. This said, Native no longer ships to the EU and UK due to certain complications they’ve experienced with shipping across the pond; the good news is, their team is working on solving those issues so we expect shipping to the EU and UK to resume at some point.

If you end up not liking your order, you can return or exchange it within 30 days. Unfortunately, Native doesn’t accept returns or exchanges for orders shipped internationally.

Native Promotions & Discounts

If you subscribe to Native, you can get your favorite products at a discounted price and save up to 25% on products. The brand also has a referral program that rewards its customers every time someone purchases a Native product through their referral link.

Contact Native

If you have any questions our Native review hasn’t covered to your satisfaction, you can contact the brand directly through their website or by shooting them an email at [email protected]

Contact Native

Native: Editors Verdict

If you’re looking to switch to “natural” deodorants and other personal care products, meaning formulas that are free from aluminum, parabens and other questionable ingredients, Native is absolutely worth trying out. Sure, their products are pricier than their standard drugstore counterparts, but there’s no doubt they’re also greener and more suitable to people with sensitive skin.

Looking at Native deodorant reviews, in particular, it’s clear that most customers are more than happy with both scent and longevity of their orders. Sunscreen reviews are not far behind as most customers praise the lightweight and blendable formulas of both face and body sunblocks.

So, our verdict? Yes, Native is worth it as long as you’re planning to switch to natural personal body care products. The ingredients are pure and clean, formulas gentle and easy to work with, and packaging is minimal and therefore sustainable. This all being said, if you’re looking for an affordable natural alternative to your antiperspirant, there are other cheaper options.

Frequently Asked Questions

Is Native deodorant vegan?

Yes! Native deodorants are both vegan and cruelty-free.

How long does it take for Native deodorant to work?

According to the brand’s website, while most people can switch successfully to Native deodorant, it can take up to two weeks for your body to adjust to an aluminum-free deodorant. During this period, your armpits will be “purged” from chemicals left over from your old deodorant.