Born and raised in Minneapolis by surprisingly low-maintenance parents, Elizabeth Dehn (aka Bets) spent her awkward years buying Mood lipstick and whipping up DIY face masks before founding Beauty Bets in 2009 as a way to share candid product reviews and trusted beauty advice with discerning readers everywhere. Since then, Beauty Bets has evolved into an inspirational space where Elizabeth’s obsession with finding the perfect red lipstick and banishing her sunspots once and for all is surpassed only by her collection of self-help books and her commitment to helping others achieve self-love and acceptance. A hippie disguised in J.Crew, Elizabeth is also a crystal-carrying, amateur tarot-card reading, certified Reiki healer.
A lifestyle editor by trade and a storyteller at heart, Elizabeth has spent more than a decade creating compelling content for Target, Nordstrom, Mpls. St. Paul Magazine, ClementineDaily.com and other sought-after beauty + wellness brands. Her gift for curation garnered her 5.4 million followers on Pinterest and an award-winning skincare collaboration with One Love Organics. When she's not in therapy or test-driving the latest beauty treatment (bee venom facial, anyone?), Elizabeth can be found in the kitchen with her spirit animal, Ty, or taking long walks around the lake with their white lab, Molly. Pass the sunscreen.