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September 14, 2016

The Skincare Step You’re Forgetting About

The Skincare Step You're Forgetting About - Fresh Rose Face Mask | Beauty Bets
I exfoliate, therefore I am is something I like to say in interviews and on this blog. I’m only half joking. Give me a peel or a scrub—the more it burns my face and turns it red, the better—and you will have a happy camper on your hands. Somewhere along the way I thought that I could actually erase every wrinkle and sunspot this way. The truth, as I’ve been told at pretty much every facial I’ve received, is that it’s equally important to feed the skin as it is to exfoliate it. I had been pretending to heed this advice, nodding my head politely during said facials, until one esthetician promised that a hydrating mask would give my skin the dewiness I haven’t seen since 1998. Like, the kind I leave the house with now but can’t seem to maintain past 10am. Enter Fresh Rose Face Mask ($62), a gel-based treatment of moisture-rich algae, cucumber extract, rose water and nourishing plant oils. It’s cooling and refreshing, so ideal after a raging at-home peel or clay mask. Do NOT be afraid to do back-to-back masks. In fact, you must for best results and to replenish the skin. There are lots of hydrating masks out there, but I couldn’t resist Fresh’s rose petals and pretty, limited-edition packaging. Hey, I’m not getting any younger.

P.S. You can and should use a hydrating mask 1-2 times a week and leave on as long as you can—even overnight.


  • Elizabeth Dehn
    Born and raised in Minnesota by surprisingly low-maintenance parents, beauty writer and lifestyle editor Elizabeth Dehn (aka Bets) spent her awkward years buying Mood lipstick and whipping up DIY face masks before founding Beauty Bets in 2009.
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