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April 29, 2016

Get Thee to Whole Foods, Midwesterners!

W3LL PEOPLE launches with Whole Foods

When I first met Suzanne from One Love Organics, it was obvious we were going to hit it off. We had so much to talk about regarding skincare and wellness, and from that friendship many beautiful things were born, our ED4OLO skincare collection, of course, but she also gave me an appreciation for natural makeup and immediately introduced me to one of her favorite cosmetics collections, W3LL PEOPLE, and the brand’s uber-talented founders. This Austin-based company produces nontoxic, contains-no-nasty-stuff cosmetics that are loaded with things like organic aloe, coconut oil, chamomile, blue algae, coffee, pomegranate, you get the idea. Beautiful, amazing, natural ingredients that help nourish and treat your skin.

And the best news of all? As of today W3LL PEOPLE is now available at Whole Foods stores across the Midwest (more details at end of post)! While I would gladly recommend trying everything, I have narrowed down a list of some of the products you should toss into your shopping cart ASAP! There’s also a gift with purchase at all 18 participating Midwest locations (find the complete list, here) through May 1 or while supplies la!

W3LL PEOPLE launches with Whole Foods Favorite Products

W3LL PEOPLE Bio Bronzer Powder – A universally flattering sun-kissed color to sweep across your face all summer (or year) long! This formula contains chamomile and green tea so it is soothing to your skin.

W3LL PEOPLE Universalist Multi-Stick 7 – This creamy, multi-tasking stick can be used on cheeks and lips (but I’ve also put it in the crease of my eyes before, too). Blending it into the apple of your cheek adds a pop of sunny color while also treating skin to a healthy dose of olive oil, green tea, and chamomile.

W3LL PEOPLE Bio Brightener Stick – When your skin looks dull nothing takes it up a notch like a highlighter, and this one is real good. The formula is a creamy (again packed with great ingredients), which makes it easy to apply and blend, and the color is a sparkling, sheer champagne that looks natural and great on everyone. Swipe it along your orbital bone and thank me later.

W3LL PEOPLE Bio Correct Multi-Action Concealer– One of the newest products from the brand, and the beauty world will not shut up about it! This concealer contains coffee extract to depuff and energize your skin, while blue algae works its magic to correct redness and sooth. Rumor on the street is that it also makes an amazing under-eye brightener and is the best nontoxic eyelid primer money can buy.

W3LL PEOPLE Bio Extreme Lipgloss in Grapefruit – You can’t go wrong with a beautiful coral lipgloss in the summer, and this one contains coconut oil and aloe to help restore and treat your lips while you wear it. It also has a powerful blend of peptides to naturally plump your pout.

W3LL PEOPLE Expressionist Mascara – If you’ve been around the #GreenBeauty scene for long, you have definitely heard of this cult-favorite mascara. It separates, lengthens and thickens….but if you ask me the secret is all in their rubber bristled brush and the fact that it now comes in four shades (brown, purple, blue and black).

Isn’t this going to make “grocery shopping” so much more fun? Mosey on down the beauty aisle at your local Whole Foods and let me know which W3LL PEOPLE products you pick up!

A bit more detail on the launch: today W3LL PEOPLE will launch at 18 Whole Foods locations in Illinois, Michigan, Minnesota, Missouri, Nebraska and Wisconsin. In the Twin Cities you can find them at the Edina location (7401 France Ave S.) and the Maple Grove location (12201 Elm Creek Blvd N).  A complete list of today’s launch locations can be found on the W3LL PEOPLE blog. The plan is to open in more stores in the coming months! 

  • Elizabeth Dehn
    Born and raised in Minnesota by surprisingly low-maintenance parents, beauty writer and lifestyle editor Elizabeth Dehn (aka Bets) spent her awkward years buying Mood lipstick and whipping up DIY face masks before founding Beauty Bets in 2009.
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