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December 21, 2015

The 20-Minute Secret to My Megawatt Smile


I grew up brushing and flossing like my life depended on it. I’ve had braces—twice. I still get competitive about not having cavities. And I totally have a thing about teeth needing to be white. I guess that’s what happens when your mother is a dental hygienist? But seriously. Teeth are everything, and keeping them white and bright is on my beauty checklist, right next to gel manis and massages. Over the years, fast-acting, super-effective formulas have gotten blessedly more accessible and affordable. The new Platinum Whitening Kit from CVS Health is really something else. Formulated with 25 percent carbamide peroxide, a professional-strength whitening agent, and Potassium Nitrate to minimize tooth sensitivity, one treatment can remove years of stains in just 20 minutes.


The tray comes prefilled so you just pop it in and go about your business. Beauty multitasking at its best! The kit comes with a separate syringe for two bonus whitening treatments—all for under $30. I don’t have to tell you that a visit to the dentist’s office or investing in custom trays can cost 10 times that much.


With Christmas celebrations right around the corner (red lipstick + pearly whites are the best holiday accessories!) and CVS Beauty Club members eligible for $5 ExtraBucks® Rewards for every $50 cumulatively spent on qualifying beauty products, now is the time to pencil in your own whitening session. I usually whiten while I work but plan to pop in my tray while wrapping prezzies and watching Love Actually!

The CVS Health Platinum Whitening Kit is available at CVS/pharmacy stores and



  • Elizabeth Dehn
    Born and raised in Minnesota by surprisingly low-maintenance parents, beauty writer and lifestyle editor Elizabeth Dehn (aka Bets) spent her awkward years buying Mood lipstick and whipping up DIY face masks before founding Beauty Bets in 2009.
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