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December 11, 2014

Indie Holiday: Ursa Major Willoughby All-Natural Cologne


I’m pleased as Christmas punch to report that the guys are finally getting their due in the natural grooming department. Ursa Major has been on the forefront of this movement, and my go-to for dude-approved products that are healthy, effective, look rugged in the best possible sense, and smell in a way that makes you want to close your eyes and inhale deeply. This is most definitely the case with their new Willoughby all-natural cologne ($40), a sexy/earthy configuration of 14 pure essential oils. It’s basically what a guy would smell like after a walk in the woods on a misty morning. So, you know, you’ll want to bury your face in his neck. I’d say that’s a good gift, yes? Also. Willoughby (why hello, Sense & Sensibility) is a rollerball, so perfect for travel, his gym bag, or for you to swipe on on your own pulse points.

More lovely gift ideas from our Indie Holiday series right this way . . .

  • Elizabeth Dehn
    Born and raised in Minnesota by surprisingly low-maintenance parents, beauty writer and lifestyle editor Elizabeth Dehn (aka Bets) spent her awkward years buying Mood lipstick and whipping up DIY face masks before founding Beauty Bets in 2009.
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