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October 16, 2014

The Lipstick You’re Going to Want to Collect


At this point in my life, I think you could probably call me a certified Lipstick Expert. I’ve worn lipstick pretty much daily since I was a teenager and my collection of colors totals … oh, a kabillion. (Seriously, they’re all over our house. I can’t even count ‘em). My standards are pretty high by now, so believe me when I say that Estee Lauder’s new line of lippies, Pure Color Envy, is one of the best I’ve ever used. Ever. I practically mauled my UPS man to get my hands on them, and once applied, I was bowled over. I’ve long been an Estee lipstick fan, but these are something else entirely. The Pure Color Envy lipsticks are highly pigmented, delivering full color in one creamy swipe. It’s intense, but wearable. I love that they’re the perfect mix of textures; they last like a matte, hydrate and plump like a cream and have a subtle sheen. I’ll be wearing the rich, deep Red Ego and magenta/berry Insolent Plum (above) all fall. That’s a pretty big statement from a true addict like me.



  • Elizabeth Dehn
    Born and raised in Minnesota by surprisingly low-maintenance parents, beauty writer and lifestyle editor Elizabeth Dehn (aka Bets) spent her awkward years buying Mood lipstick and whipping up DIY face masks before founding Beauty Bets in 2009.
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