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March 11, 2014

Yarok Sulfate-Free Volumizing Shampoo

Big hair, Brad Pitt . . . not fair. Pretty sure if I had my choice I’d pick the former. Though mine will never look like Angelina’s, I HAVE found a sulfate-free shampoo that’s actually volumizing. That’s a rare breed, my friends, so take note.

yarok volumizing sulfate-free shampoo
I’ve been using Yarok Feed Your Volume Shampoo ($30) ever since I met the charming founder of this Brooklyn-based brand. Mordechai Alvow has the most amazing hair, and such a commitment to bringing luxury to the organic scene, I couldn’t help but develop a beauty crush on him. To seal the deal, his naturally foaming shampoo has this tangy-herbal aromatic blend that leaves my fine hair shiny and full and bouncy, unlike most sulfate-free formulas that weigh it down. I also love the mousse ($23) for a tousled look or if I’m planning to curl my hair. Eat your heart out, Angelina.

  • Elizabeth Dehn
    Born and raised in Minnesota by surprisingly low-maintenance parents, beauty writer and lifestyle editor Elizabeth Dehn (aka Bets) spent her awkward years buying Mood lipstick and whipping up DIY face masks before founding Beauty Bets in 2009.
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