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March 7, 2014

Indie Beauty: Aromi Lipstick

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When I discover there’s a cosmetics company making flawless red lipsticks RIGHT UNDER MY NOSE here in Minneapolis, I experienced a mix of emotions: confusion, pride and desperation – I need them now! That’s how I felt when I found Aromi, a lipstick line created by fellow lipstick chick (and chemist) Hannah Follis.

aromi liquid lipstick

She sent me a few to try and I fell instantly in love with the liquid-to-matte magic of Preppy Red and Flamenco Red, both of which last more than a few hours on my lips. I work long days on the sales floor at Len Druskin so I need a lip color that can keep up with me without flaking or fading. These do the job beautifully.

aromi lipstick

When I don’t need such intense staying power, I love Aromi’s range of traditional lipsticksJaqueminot is my signature red shade and so moisturizing. I just love finding new reds to add to my collection and it’s even better when they’re vegan, cruelty free, and local. Go, Minnesota!  –Kara

  • Elizabeth Dehn
    Born and raised in Minnesota by surprisingly low-maintenance parents, beauty writer and lifestyle editor Elizabeth Dehn (aka Bets) spent her awkward years buying Mood lipstick and whipping up DIY face masks before founding Beauty Bets in 2009.
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