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December 17, 2013

GIVEAWAY! Boots No7 Photo Fix Primer


With holiday parties in full swing, now is the time to layer on a primer in the a.m. so that you can put your best face forward come cocktail hour. Alas, not all primers are created equal. I actually have a love/hate with them. So many leave a dull, mattifying film if your skin is normal or dry—NOT the dewiness I have talked about here ad nauseam. Finding a primer that isn’t pasty yet still creates a smooth, flawless, stay-put finish is no small feat. My latest discovery does all of the above and is extra awesome because it comes in under 20 dollars. Boots No7 Photo Fix Primer fills in all of those little lines and wrinkles, evens out skin tone and reduces the appearance of pores. It’s like your skin, only better. Or, in the case of the pic above, it’s like my skin only better. Boots No7 Photo Fix serves as a base coat of sorts for your foundation (if you even need one with this primer!). I particularly love that it contains hyaluronic acid to keep skin hydrated and juicy all day. You’ll still want to apply a good moisturizer first, then top with Photo Fix.

boots no7

Boots is giving away five for y’all to try, just in time for NYE! To be considered, please leave your name below and let us know about your thoughts on primers—I’m curious what your experience has been. Good luck! I’ll announce winners on Friday. Congrats to our winners: Betsy, Patt, Lori, Nicole and Sarah F! 

Boots No7 Photo Fix Wrinkle Filler and Primer ($19.99) is available at Target Stores and For more tips on how to make the most of primer, follow along at @BootsUSABeauty #FaceForward

  • Elizabeth Dehn
    Born and raised in Minnesota by surprisingly low-maintenance parents, beauty writer and lifestyle editor Elizabeth Dehn (aka Bets) spent her awkward years buying Mood lipstick and whipping up DIY face masks before founding Beauty Bets in 2009.
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