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December 19, 2011

Zoe Organics for Mom and Baby

I have a soft spot for indie beauty brands. The really good ones are redefining the industry, creating products whose quality blows the big labels out of the water. They’re concepted with care and determination, and a commitment to good-for-you ingredients. Getting to know these fledgling lines requires a bit of extra work on our part. Their budgets are smaller, their websites are simpler, and their products are harder to find. And yet they usually outshine the majority of what’s crowding my inbox and beauty closet.
My latest revelation in this department is Zoe Organics. Handcrafted with the kind of luxurious, all-natural ingredients that are so rare in mass-produced products (coconut oil, shea butter, organic essential oils), this collection of comforting cleansers, butters, and balms for mother and baby is proof positive that purity and efficacy need not be mutually exclusive. Right now you can build a custom holiday gift box for you favorite mother and child. I’d fill it with the creamy, dreamy Love My Belly Butter—which doubles as stretch mark preventer and velvety night cream for extra-dry skin (mine); the endlessly useful Baby Balm for chapped face and lips, scrapes, burns, and rashes that I’ve also successfully used to add a little sheen to my cheekbones; and the soothing oatmeal and lavender Organic Baby Tea Bath, which turned my one-year-old nephew’s bath time into a sweet ritual. You can purchase Zoe Organics online, and at a handful of retailers around the country, but I have a feeling we’ll be seeing a lot more of this special brand very soon.
  • Elizabeth Dehn
    Born and raised in Minnesota by surprisingly low-maintenance parents, beauty writer and lifestyle editor Elizabeth Dehn (aka Bets) spent her awkward years buying Mood lipstick and whipping up DIY face masks before founding Beauty Bets in 2009.
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