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August 11, 2011

True Story: I Colored My Hair with Clairol

The last time I colored my own hair I was 15. The shade was something like Auburn Bombshell or Red Leaves in Autumn, and it rinsed out approximately 24 shampoos later, much to my mother’s satisfaction. Since then I can count on one finger the times my hair has been anything other than Brown. No matter how many crazy lipstick or eye shadow shades I happily subject myself to, I never had the nerve to change my hair color. What if I wound up with red hair again? Also, all the little bottles and mixing and painting were totally intimidating.
Enter Clairol’s new Nice ‘N Easy Color Blend Foam. When there’s a breakthrough in the beauty industry it’s impossible to ignore, and this permanent, mousse-like DIY color was no exception. It seemed to be calling my name, especially as I watched my hair turn brassy from the summer sun. So I put on my big girls pants and picked up a box. But first, I played my blogger card and got a personal consult with Clairol’s Color Director, Marie Robinson, to help me select one of the 18 shades. After looking at my before shot, Marie recommended shade 5A Medium Ash Brown. A “rich cocoa brown” that would deepen my natural shade without creating a warm or cool undertones. Music to my ears. Since we all can’t have Marie on speed-dial, she recommends looking at the photos on the BACK—not the front—of the box to determine what kind of results to expect.
Back at the ranch, I got to work. Instead of the dreaded mixing bowl and comb thingy, I found two solutions, dumped them into a squeeze bottle, and shook it a few times. Then, there was foam. This was actually fun. And way too easy. I massaged big dollops of mousse through my hair until it was thoroughly coated. If you have long hair, I recommend draping a towel to protect your neck from the dye, but otherwise—no drips.  Although the directions say to wait 25 minutes, I followed Marie’s advice and left the solution on an extra five because my virgin hair isn’t as porous.
The result: shiny, dark chocolatey brown, multi-dimensional hair. Not a hint of red. It’s going to be super for fall when I put down the bronzer and want to play up my pale skin and dark eyes. Experience tells me it’s going to fade a little after a few washes, right? That should be about perfect.
Has anyone else tried a foaming hair color? Would love to hear about your experience. If you decide to try Clairol’s, be sure to check out the their Facebook page and share your before/afters. The brand is choosing a Foambassador to receive an all-expense-paid trip to the 2012 People’s Choice Awards in Los Angeles!
Post sponsored by Clairol; opinions provided by Beauty Bets.
  • Elizabeth Dehn
    ABOUT ELIZABETH
    Born and raised in Minnesota by surprisingly low-maintenance parents, beauty writer and lifestyle editor Elizabeth Dehn (aka Bets) spent her awkward years buying Mood lipstick and whipping up DIY face masks before founding Beauty Bets in 2009.
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