Subscribe   HEALERS // the podcast
August 11, 2011

True Story: I Colored My Hair with Clairol

The last time I colored my own hair I was 15. The shade was something like Auburn Bombshell or Red Leaves in Autumn, and it rinsed out approximately 24 shampoos later, much to my mother’s satisfaction. Since then I can count on one finger the times my hair has been anything other than Brown. No matter how many crazy lipstick or eye shadow shades I happily subject myself to, I never had the nerve to change my hair color. What if I wound up with red hair again? Also, all the little bottles and mixing and painting were totally intimidating.
Enter Clairol’s new Nice ‘N Easy Color Blend Foam. When there’s a breakthrough in the beauty industry it’s impossible to ignore, and this permanent, mousse-like DIY color was no exception. It seemed to be calling my name, especially as I watched my hair turn brassy from the summer sun. So I put on my big girls pants and picked up a box. But first, I played my blogger card and got a personal consult with Clairol’s Color Director, Marie Robinson, to help me select one of the 18 shades. After looking at my before shot, Marie recommended shade 5A Medium Ash Brown. A “rich cocoa brown” that would deepen my natural shade without creating a warm or cool undertones. Music to my ears. Since we all can’t have Marie on speed-dial, she recommends looking at the photos on the BACK—not the front—of the box to determine what kind of results to expect.
Back at the ranch, I got to work. Instead of the dreaded mixing bowl and comb thingy, I found two solutions, dumped them into a squeeze bottle, and shook it a few times. Then, there was foam. This was actually fun. And way too easy. I massaged big dollops of mousse through my hair until it was thoroughly coated. If you have long hair, I recommend draping a towel to protect your neck from the dye, but otherwise—no drips.  Although the directions say to wait 25 minutes, I followed Marie’s advice and left the solution on an extra five because my virgin hair isn’t as porous.
The result: shiny, dark chocolatey brown, multi-dimensional hair. Not a hint of red. It’s going to be super for fall when I put down the bronzer and want to play up my pale skin and dark eyes. Experience tells me it’s going to fade a little after a few washes, right? That should be about perfect.
Has anyone else tried a foaming hair color? Would love to hear about your experience. If you decide to try Clairol’s, be sure to check out the their Facebook page and share your before/afters. The brand is choosing a Foambassador to receive an all-expense-paid trip to the 2012 People’s Choice Awards in Los Angeles!
Post sponsored by Clairol; opinions provided by Beauty Bets.
  • Elizabeth Dehn
    Born and raised in Minnesota by surprisingly low-maintenance parents, beauty writer and lifestyle editor Elizabeth Dehn (aka Bets) spent her awkward years buying Mood lipstick and whipping up DIY face masks before founding Beauty Bets in 2009.
    read more
  • Instagram

    • WE'VE MOVED!

      Join our new virtual wellness community at and start healing with us.