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January 26, 2011

CoverGirl NatureLuxe Silk Foundation

The fresh faces of CoverGirl NatureLuxe Silk Foundation: Lindsey Wixson at Versace’s spring 2011 show, model backstage at Gucci spring 2011, Cover Girl spokesperson Taylor Swift




Pop quiz: What do country pop starlet Taylor Swift and legendary makeup artist Pat McGrath have in common? A mutual love for CoverGirl NatureLuxe Silk Foundation, of course! The product debuted earlier this month and Ms. McGrath was spotted using it on models at a bevy of spring shows, including Anna Sui, Gucci, Versace and Lanvin. And it’s no wonder—what’s in this little tube is full-on amazing. While most foundations are scrubbed from my face within minutes of application, this budget product provides medium coverage without even a hint of mask-like heaviness. The weightlessness is achieved by the addition of natural moisturizers that aren’t commonly seen in drugstore make ups, namely jojoba oil, rosehip extracts, shea butter and cucumber water. The combo is soothing and calming, two things my dried-out skin begs for November through March. I was expecting something akin to a liquid-y tinted moisturizer, but the coverage is smooth and substantial without being overly mattifying. While I needed additional concealer to tackle my ever-present under-eye circles, it did a primo job of evening out the redness around my nose. Of the 14 shades available, I found one that matched my skin tone on the first try (#310 Flax). There’s also handy shade-finder on CoverGirl’s website if you need extra help. Did I mention it has an SPF of 10, is paraben-free and doesn’t smell awful? Two more bonus points: It’s not tested on animals and is packaged in a bioresin–a renewable, sugarcane-derived plastic. While NatureLuxe is by no means a “green” product, I’m heartened to see a mainstream brand like Cover Girl take baby steps towards making more sustainable products, and not sacrificing quality to do so.

Cover Girl NatureLuxe Silk Foundation ($11.99) is available at drugstores everywhere (Tip: Wal-Mart is currently offering free samples!)

  • Elizabeth Dehn
    Born and raised in Minnesota by surprisingly low-maintenance parents, beauty writer and lifestyle editor Elizabeth Dehn (aka Bets) spent her awkward years buying Mood lipstick and whipping up DIY face masks before founding Beauty Bets in 2009.
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