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February 4, 2010

Covergirl: Now Playing Matchmaker

I have to give Covergirl credit for its clever new campaign: “Match Your Department Store Shade for Less.”  The online tool is fairly straightforward: You select your favorite makeup counter product, and the site spits out the “comparable” Covergirl product. It’s a fun little game, and I played it several times using some of my go-to prods. Although the department store pickings are still a little slim, I managed to make these matches:


Chanel Glossimer in Rose Sand = Covergirl Wetslicks Amazemint Lipgloss in Pink Positive


Diorshow Mascara = Covergirl Lashblast Volume Blasting Mascara


perfect_pointClinique Quickliner for Eyes in Dark Chocolate = Covergirl Perfect Point Eyeliner in Espresso

outlast_lipstainStila Lip & Cheek Stain = Covergirl Outlast Lipstain

Stila Lip & C Stain = Covergirl Outlast Lipstain

This, of course, got me thinking exactly what Covergirl wants me to think:  That I could save boatloads of money if I purchased their products instead of the usual suspects (true), and that drugstore products can be just as good as pricier ones (also true). But I have to laugh a little because no $5 mascara—and I’ve tried most of them—can compete with Diorshow.

What Covergirl products do you love? Are you going to use this tool?

  • Elizabeth Dehn
    Born and raised in Minnesota by surprisingly low-maintenance parents, beauty writer and lifestyle editor Elizabeth Dehn (aka Bets) spent her awkward years buying Mood lipstick and whipping up DIY face masks before founding Beauty Bets in 2009.
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