Maybe it’s my snow white skin or flair for the dramatic, but I’ve been a blush devotee from the time I had enough babysitting money to buy my first covergirl in what I can only guess was an unflattering shade of dusty rose. Back then, blush was more of a statement streak informed by 80s music videos and my older, cooler cousins then a foil for the flushed-face glow you can otherwise only get from ice skating or cross-country skiing—a look that I have nearly perfected over the years without doing much of either. A rosy cheek is that much easier now that super-bright blushes are the rule, not the exception. Don’t be scared: they look more clown-like than they actually are. The key is to apply a wash of color right where it would naturally emerge on your cheeks. You’ll know it’s rosy not ridiculous because you’ll suddenly look younger, more well-rested, and like a prettier version of yourself. Yep, blush can do all that. Once you master the rosy cheek, you’ll never want to leave the house without it. And holidazzle season is the perfect time to experiment with this look—whichever of the three variations below makes you happy. Just add mascara and a swipe of gloss or lip stain. —Bets
A cool pink cheek is especially face-brightening if you skin tends to be sallow or have yellow undertones. A cream version keeps this hue from looking chalky. Try: Kevyn Aucoin The The Creamy Glow in Liquifuchsia ($26).
Ideal for big-blush newbies because the shade is so natural, a little of this warmer red goes a long way to creating instant flush. Pop onto the apples of cheeks for a rosy, not ruddy, result. Try: Marc Jacobs Shameless Bold Blush in Rebellious ($30)
My everyday cold-weather look, a true pink yields that lit-from-within rosiness that makes skin look flawless and really lights up your entire face. Try: Bobbi Brown Blush in Warm Pink ($20).