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October 27, 2014

Indie Beauty Week: Gressa Skin Minimalist Serum Foundation

Happy Monday friends! It’s going to be a good one because Indie Beauty Week is back. There’s nothing I love more about this job than supporting small but mighty brands and when I realized that my current product rotation was overflowing with them, well, I got excited. We’ve come so far in this industry when the makeup and skincare that’s knocking my socks off are by independent brands, some of whom you may have never heard of. That is progress, people, so we are going to celebrate this week!

Starting with the reason my skin looks this flawless:


No, this isn’t not photoshopped and I definitely did NOT wake up looking like this. It’s Gressa Minimalist Correction Serum Foundation ($48) and it’s unlike anything I’ve ever seen or used. One part magical, multivamin serum (including Gressa’s proprietary “Healing Complex”), one part powder mineral makeup, this weird-in-a-good-way gel-like foundation melts into skin and manages to perfect skin with just a couple of drops. The finish is flawless but imperceptible on my normal/dry skin, but because of the minerals it’s also made for sensitive, oily and acne prone skin. Did I mention the line is completely non-toxic, making it one of the few synthetic-free liquid foundations that I actually look forward to using!


I highly recommend investing the Immaculate Buffing Brush ($31) if you don’t already own a kabuki. You’ll use less foundation and create an even more natural finish. Since you know I love dewiness at all times, I’ve been layering Gressa’s Minimalist Illuminating Serum ($45) underneath, like you would a primer. A little of this pearlescent brightener goes a long way to give skin a luminous glow. What else can I tell? Oh yes, I’m a shade #2 in the foundation. Now go get it so we can discuss!

Coming tomorrow: 14 of the most gorgeous all-natural lipstick shades, including one named after me. 

  • Elizabeth Dehn
    Born and raised in Minnesota by surprisingly low-maintenance parents, beauty writer and lifestyle editor Elizabeth Dehn (aka Bets) spent her awkward years buying Mood lipstick and whipping up DIY face masks before founding Beauty Bets in 2009.
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