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May 22, 2014

Dove Beauty Patches

 

No matter how many times we talk about inner beauty, here and with our friends and sisters and daughters, it’s never easy . . . to accept oneself and love oneself simply for being. My heart breaks for every woman who doesn’t feel like she’s enough, particularly if it’s because of how she looks. As someone who writes about appearances, I feel a particular sense of responsibility. I imagine Dove does, too. Because what we’re “selling” is meant to make you feel your best, not the other way around. Maybe that’s why Dove’s campaigns have resonated so far and wide. They’re honest and sincere. The brand’s latest experiment, Dove: Patches, was guided by psychologist and New York Times best-selling author, Dr. Ann Kearney-Cooke who has spent thirty years conducting scientific research around women’s body image and self-esteem. Dr. Kearney-Cooke invited the participants to wear a custom-made “beauty patch” for two weeks, which would help them feel more beautiful. The women were then invited to keep a personal account of their life-changing experience throughout the two week period. You’ll be shocked and moved by the results. Just . . . wow.

 

  • Elizabeth Dehn
    ABOUT ELIZABETH
    Born and raised in Minnesota by surprisingly low-maintenance parents, beauty writer and lifestyle editor Elizabeth Dehn (aka Bets) spent her awkward years buying Mood lipstick and whipping up DIY face masks before founding Beauty Bets in 2009.
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