Indie Beauty: Aromi Lipstick
When I discover there’s a cosmetics company making flawless red lipsticks RIGHT UNDER MY NOSE here in Minneapolis, I experienced a mix of emotions: confusion, pride and desperation – I need them now! That’s how I felt when I found Aromi, a lipstick line created by fellow lipstick chick (and chemist) Hannah Follis.
She sent me a few to try and I fell instantly in love with the liquid-to-matte magic of Preppy Red and Flamenco Red, both of which last more than a few hours on my lips. I work long days on the sales floor at Len Druskin so I need a lip color that can keep up with me without flaking or fading. These do the job beautifully.
When I don’t need such intense staying power, I love Aromi’s range of traditional lipsticks. Jaqueminot is my signature red shade and so moisturizing. I just love finding new reds to add to my collection and it’s even better when they’re vegan, cruelty free, and local. Go, Minnesota! –Kara