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March 7, 2013

Drew Barrymore’s Flower Power

There isn’t much that Drew Barrymore does that I don’t love. I’ve tried her wine. I own CoverGirl products she’s endorsed. And I’m not embarrassed to say that 50 First Dates, Ever After AND The Wedding Singer all have a place in my DVD collection. So when I got word this winter that Ms. Barrymore was launching a beauty line of her own, Flower, available exclusively at Walmart, I knew I had to check it out as soon as possible. Debuting with a surprisingly deep bench of goodies—181 products in all—for the face, eyes, lips and even nails, “made in the USA” bragging rights, cruelty-free philosophies and gorgeous packaging, my prediction is that this will be blooming beautifully for a quite some time.

Green Light (green means go)
Color Play Crème Eyeshadow in Wild Geranium
($7): While I absolutely love the look and feel of cream shadows, I have had the hardest time finding a drugstore option that doesn’t crease like crazy. With a feather light whipped consistency that goes on like butter and an insanely versatile rose-gold shimmery finish, this shadow it the (Flower) bomb.
Sheer Lip Tint ($8): Pretty much every major drugstore cosmetic line has knocked off Clinique’s uber-popular Chubby Sticks ($16) with varying levels of success. (Although it’s been a spell, Revlon’s version stands out in memory as being grossly disappointing.) Flower’s balm-y iteration, however, could safely pass for the department-store varietal twice its price. Bright red Dewy Rose imparts a glossy, bright “I just ate a cherry popsicle,” look on its own and layers wonderfully on top of my other reds.

Yellow Light (proceed with caution)
Shadow Play Eyeshadow Quad in Face the Grey ($10): Everything you need to perfect a smoky grey-blue eye is in this shadow set. It goes on a little nicer than most drugstore shadows, but it’s the gorgeous shades that really have won me over. Tip: The deepest blue shade makes for a lovely, sultry liner when applied wet.

Red Light (do not buy under any circumstances)
Kiss Stick High Shine Lip Color in Rose Bud ($7): I was honestly a little overwhelmed by all of the lippy options Flower offers (Tints! Sticks! Wands! Balms!), but settled on what I thought, based on the swatch and the tube, was going to kind of ‘70s-esque dusky pink. But this shade is actually an unapologetically true bright red, leaving me disappointed (and still searching for that elusive pink). I wasn’t wild about the coverage and texture, either.
Find Flower at Walmart stores and online (free shipping when you spend $45 or more)! 

  • Elizabeth Dehn
    Born and raised in Minnesota by surprisingly low-maintenance parents, beauty writer and lifestyle editor Elizabeth Dehn (aka Bets) spent her awkward years buying Mood lipstick and whipping up DIY face masks before founding Beauty Bets in 2009.
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