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December 23, 2010

Last Minute Gift Idea: Birchbox

I don’t care how much money you have or how well-stocked your vanity is, beauty samples are something akin to gold-dusted crack. When I worked for a luxury department store I’d see the most composed, fur-clad women go counter to counter shamelessly collecting product minis. There’s something addictive about diving into tiny tubes of fancy potions, knowing that if you don’t love it—eh—there’s always another sample. Women in particular live for the thrill of a new product (duh), even if what they’re currently using works just fine. It’s a fascinating phenomenon but one that I am (clearly) guilty of. Which is why Birchbox is so brilliant. Think of it as a sample program on steroids: Every month, you or your lucky gift recipient will receive a bright pink box filled with four to five luxe samples from brands like NARS and Kiehl’s. Can you not already hear your BFF squealing when this box arrives? So much better than a magazine subscription. Membership is $10 a month, or $110 for a full year, which you can send instantly to a friend or favorite girl right here. For the holidays, Birchbox is also offering 6-month subscriptions, just send an email to

  • Elizabeth Dehn
    Born and raised in Minnesota by surprisingly low-maintenance parents, beauty writer and lifestyle editor Elizabeth Dehn (aka Bets) spent her awkward years buying Mood lipstick and whipping up DIY face masks before founding Beauty Bets in 2009.
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