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April 2, 2010

Vibrating Skincare from Aveeno and RoC

rocWith Clarisonic’s cult-like following (more on these wonder tools next week), it was only a matter of time before skin care companies came up with their own vibrating products. Not that kind of vibrator. I so haven’t had enough coffee to go there. I’m talking about anything that massages the skin to improve elasticity and better absorb product. Johnson & Johnson recently got in the game with the launch several anti-aging skin care lines—Aveeno Ageless Vitality, RoC Brilliance, and Neutrogena Clinical—all designed to mimic physical vibration using natural molecular charges, micro-currents, or, in RoC’s case—”E-pulse technology.” The charge, which you don’t actually feel, stimulates collagen growth. Sounds like a lot of bells and whistles (or hoo-ha—you decide), but if it works we will all have smoother, firmer, younger-looking skin at a fraction of the price of the department store products or derm treatments. I’ve had particularly good results with RoC’s retinol products, and think Aveeno makes some great gentle cleansers and moisturizers, so I’m cautiously optimistic that these new products will deliver. In the mean time, I need a few guinea pigs to test these out for four weeks—the time it typically takes to see significant results—and report back to the group. If you’re game, leave a comment with what your current skin care woes. If you’re 22, I don’t want to hear it!

  • Elizabeth Dehn
    Born and raised in Minnesota by surprisingly low-maintenance parents, beauty writer and lifestyle editor Elizabeth Dehn (aka Bets) spent her awkward years buying Mood lipstick and whipping up DIY face masks before founding Beauty Bets in 2009.
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