March 10, 2010
eye stick

Eye Creams for Crows Feet

Q: I recently turned 40 and I’m looking for the best non-prescription product for eye wrinkles and crows feet. –Stephanie M.

A: Congrats on 40! If I recall, it was Oprah’s favorite decade, before she hit 50. . .  It’s also the time when the visible signs of aging dig in their heels. The eye area is the most delicate, so typically the first to wrinkle. I’m in my early 30s and already know a thing or two about crow’s feet. And no, they don’t build character and I’m tired of people calling them laugh lines when they aren’t funny. But back to you, Stephanie M. Your first line of defense is sunblock. I say “block” because it tends to be less irritating around the eyes than a chemical sunscreen. Try: Kiehl’s Ultra Moisturizing Eye Stick SPF 30 ($20)

eye stick

Your most powerful weapon is retinol, the gold standard of over-the-counter wrinkle-fighting treatments. Retinol also stimulates the production of collagen, which helps prevent new wrinkles from forming, and diminishes dark circles! Since retinol can be drying and is sensitized by the sun, I suggest wearing it only at night. Try: ROC Multi-Correxion Eye Treatment ($25)

roc_eye

During the day, go for a super moisturizing eye cream that will help plump up those fine lines and make them look smaller. There are loads of options on the market, but I’m crazy about the latest crop that contain illuminators which brighten up the entire eye area and make you look deceivingly more well-rested. Try: Origins GinZing Eye Cream ($29.50)

origins_ginzing

This weekly column features beauty advice from yours truly, with help from some of the brightest experts in the business. Whether you’re searching for the best bronzer or contemplating Botox, send questions to elizabeth@beautybets.com

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